In the SEO Arms Race, companies with limited or nonstrategic technology infrastructures are poorly equipped to compete in the long-term against better-prepared competitors.

A Content-Rich and Collaborative Platform

Firms need to understand what is needed to maintain a content-rich, competitive multi-site web presence that engages with clients. In addition to content publishing, modern technology platforms offer some level of social media integration and collaboration capabilities.

Today’s firms need a flexible mix of proven technologies and emerging Web 2.0-style functions. Usually firms select open-source and cloud-based solutions, although leading vendors offer compelling platforms. At Headline Channel, we specialize in the latest open-source and Web 2.0 platforms, which offer unbeatable performance/price ratios for businesses of almost any size.

Difficult Choices

Inevitably, firms must confront choices on technology – sometimes sooner, sometimes later. The current tech landscape is full of powerful and highly-capable functionality, so companies that are not leveraging the latest collaborative, content, social, and even Web 2.0 technologies may find it difficult and/or more expensive to remain competitive.