Objective

For businesses looking at developing an online product sales presence integrated with their company sites and content, firms can develop an additional sales channel that reaches clients comfortable with (or reliant upon) online commerce. Online sales should be a seamless experience for any visitors to your corporate site(s).

Strategy

The development of a commerce infrastructure is more than just product sales and a secure selling platform. Commerce should be integrated with a company’s business network, and client information should be utilized across all sites without duplicate entry. A single sign-on approach allows companies to touch clients in an unobtrusive, yet useful, manner.

Implementation

Headline Channel recommends an integrated commerce/business/content approach. Using open-source platforms and advanced standards-based technologies, companies can build out an online presence that meets the content and commerce requirements of all potential and current clients.

Ongoing

Maintaining a commerce presence means keeping content fresh and products updated. Customers are more eager to visit if deals, coupons, and bundles are periodically made available.