To gain a competitive edge, firms should achieve high rankings in researched and targeted keywords. This strategy can greatly increase traffic and sales leads without a need to resort to more costly Pay-Per-Click methods. Competitive keywords are determined by traffic, search engine rankings, and the going PPC rates, as well as how they are used by your top competitors. Headline Channel specializes in expert keyword research utilizing a broad spectrum of analytic tools.

Your firm wants to be mentioned – often and positively. A vigorous and broad campaign must cover the most critical aspects of online marketing. We start with aggressive on-page optimization completed during the first month, laying a foundation for all subsequent activity. This initial work includes meta tag optimization, body text optimization, anchor text implementation, sitemap.xml installation, error page fixing and numerous other work details as listed below. As with all of our packages, there is no startup fee.

Subsequently, we commence aggressive off-page optimization, including article writing, article submissions, directory submissions, social bookmarking, one-way link dropping, and more. We continuously monitor search engine rankings and make changes to the campaign in reaction to fluctuations. Headline Channel installs the correct industry codes to your site to ensure search engine reports can be captured and web site errors can be tracked and remedied.

Aggressive firms have active social media strategies and achieve higher rankings than their competitors through such efforts. As a result, social media is a rapidly-growing segment of online marketing efforts. Social Media Optimization (SMO) aims to expand the reach of a firm’s presence beyond organic keyword rankings through social networking channels.

Any company looking to stand out from its competitions needs to build and maintain a public presence on a handful of top social networking sites appropriate for their area of expertise and market niche. The Headline Channel Social Media Marketing plans focus on establishing compelling and ongoing online presences within social media communities with a combination of traditional and multimedia content. Social Media Optimization, in addition to increasing targeted traffic, is useful in long-term branding and is an important component of Online Reputation Management.

Objective

Know your clients (current and prospective) – their online interests, needs, and preferences. Your firm needs to be an anchor in your niche social community. Use social analytics/monitoring tools to identify key influencers.

A firm’s sales and marketing goals are often to enhance sales conversions and enhance client satisfaction (the latter leads to increased repeat business and referrals). SEO can enhance both of these objectives. In particular, social media can improve initial search results, but can also improve the collaboration between your firm and new and repeat clients.

Strategy

Social media strategy is crucial to achieving top results. A multi-faceted, comprehensive approach is needed to improve rankings to the top levels.

Our key recommendation is to identify and create a strategic content narrative – an ongoing and compelling stream of information from your firm to your clients. Then, through traditional and social media techniques, make available to your clients an array of sales channel ‘touch points’ where they can learn, question, and stay updated on the latest developments in your business niche.

Implementation

Traditional SEO techniques for web-based marketing, such as keyword analysis, niche content, and response analytics apply in various degrees to social media. Content remains king – it is the intelligent targeting and delivery of said content through multiple web and social channels that will distinguish your firm from the competition.

Ongoing

A multi-channel approach requires an assortment of tools for analytics – both traditional online and social media channels. By capturing raw data that can be analyzed and utilized, the success of a multi-channel strategy can be measured and improved. Resources can be allocated/diverted to the channels that return the best ROI in terms of new client conversion and customer satisfaction.

Your initiatives and successes should be broadcast to the world. Going beyond simple distribution, Headline Channel offers a complete PR release program for every announcement, including a dedicated Press Release page with an integrated traffic-tracking system. This PR landing page is SEO-optimized and branded. In addition, our best practice recommendation is to have us integrate a video on the page prior to the press release’s global distribution to publishers and online news channels.

With our comprehensive Press Releases plans, we use each release as a way to build more back links from important source in the shortest time possible, which helps with an overall SEO ranking strategy.

Reputation Management

Headline Channel can help you improve your online business reviews and online image. Do you see a Complaint Report ranked highly in search results when you search your business name? Our Reputation Management service can help you get rid of unwanted links from the smaller and larger comment and complaint sites. The Headline Channel team will take an aggressive stand against negative content and bury it within search engine results so that it will never appear on the prime pages again, restoring in the process your respectable name.

Headline Channel has extensive experience in restoring reputations online using Reverse SEO, among other tactics, to provide positive Online Reputation Management Services (ORM Services). When an individual or company name is being searched in Google and the unwanted page or website appears, we can push this page back in the search results where it will rarely, if ever, be found. Each circumstance is unique and therefore each ORM campaign will require a custom quote.

Getting listed in directories – global and local – is an important component of any comprehensive media package. The main objective is to garner valuable ‘back links’ from reputable sites geographically dispersed and important in your business practice area. Unfortunately, most directories are quite unhelpful, as search engine algorithms have recognized that firms can automate submissions to hundreds or thousands of directories with low or no admission standards. Submission to fewer high-quality directories is more valuable than leveraging many directories in bulk.

Headline Channel has developed a focused submission strategy, which first involves researching to find the best and highest-quality directories for your business niche. We also analyze your site to determine the best subpages or landing pages for submission – not all directories should link back to your home page, for SEO reasons. Each month we manually submit your site to new selected directories, and, of course, we provide you with complete reporting.

Smaller businesses often lose badly in online marketing against better-funded and more aggressive national firms. It is important to level the playing field through a spectrum of quality marketing practices designed for your local geographic area.

We research and promote keywords that are city- and state-specific as appropriate. We focus on leading local directories, including Google Local, Yahoo Local and Bing Local. Most local firms can avail themselves of city- or state-specific directories that may not be listed anywhere online, so over the course of the campaign we search out the local directories or classifieds in your geographic area and submit them into a select few each month.

These plans include all of our most effective SEO practices as well, including thorough on-page optimization, off-page marketing, analytics installation, and ongoing monitoring.

Objective

A common practice with leading businesses that excel at SEO is to develop and maintain compelling and independent resource sites for prospective clients.

Strategy

This is also a controversial practice, as companies that have multiple ‘front doors’ to their business risk heavy penalties from the search engines. Therefore, resource sites must be honest in their mission and execution – targeting an earnest information need for potential clients. Firms often target a specific niche for this form of marketing and apply best practices to competing within that niche.

Implementation

Resource sites offer an opportunity for firms to experiment and ‘break the rules’ of the main corporate site, specifically in such areas as design, social media, and even content style.

Each business site (including your main corporate site) that we build out is done using state-of-the-art content/collaboration platforms and custom designs. Once you’ve specified a niche (and passed along any starter content, if possible), we develop a unique site from scratch that is an extensible platform for any Web 2.0 features you need. Logo design can be easily included, if needed. Each site is ready to be plugged in to services such as Google Analytics, where you can access the same reports we use for all SEO activity. Each site will have built-in functions to allow for ongoing optimization efforts.

Headline Channel maintains an array of Class C networks at Softlayer, an enterprise hosting company. For all of our clients with more than one corporate site, we deploy each site on a different Class C network, which seems to be a critical SEO criterion for some search engines. Very few firms in our space have this level of capacity – regardless of whom you partner with for online business and marketing, this should be an absolute requirement.

Ongoing

Resource sites must be actively maintained in order to hold onto their prominence and usability. This mainly means fresh content, but also design improvements based upon user interaction reports.

display( PLAN_SEO_ATTORNEY );
?>

Mobile access to web sites is exploding, so any strategy must include ways to deliver information to users of smartphones and tablets.

Any company’s site must be mobile-capable, offering compelling views no matter what access device is used by a potential client.

Firms must be able to offer mobile alerts via text for opt-in clients who prefer that style of instant communication.

For companies who want a fully comprehensive mobile strategy that offers a preferred method of access for some dedicated clients, a mobile app may fit their needs.

Headline Channel can help you improve your online business reviews and online image. Do you see a Complaint Report ranked highly in search results when you search your business name? Our Reputation Management service can help you get rid of unwanted links from the smaller and larger comment and complaint sites. The Headline Channel team will take an aggressive stand against negative content and bury it within search engine results so that it will never appear on the prime pages again, restoring in the process your respectable name.

Headline Channel has extensive experience in restoring reputations online using Reverse SEO, among other tactics, to provide positive Online Reputation Management Services (ORM Services). When an individual or company name is being searched in Google and the unwanted page or website appears, we can push this page back in the search results where it will rarely, if ever, be found. Each circumstance is unique and therefore each ORM campaign will require a custom quote.

display( PLAN_REPUTATION );
?>