Develop Ten Sales Advantages Over Your Competition

Jul 28 2011 in Articles by admin

Why Headline Channel? Below are the competitive advantages you receive when partnering with Headline Channel for your online sales and marketing initiatives.

Achieve better visibility and sales than your competition through:

Broadcast Plan	Basic	Standard	Professional	Competitive	Enterprise

A Comprehensive Sales & Marketing Strategy
	Standalone single efforts – a site redesign, new content, keyword targeting – in and of themselves will not result in a competitive and market-leading online presence. We employ a broad approach to enhancing visibility and increasing sales leads.

Ongoing Access to an Array of Managed Outsourced Services
	Your firm has access to the expertise of technical teams in India and the Philippines that deliver expert implementations at cost points that are unmatched in the industry.

A Focus on Social Media
	Leading sales strategies require a significant social media component. Firms do not need to become experts on Twitter, Facebook, etc.; Sales Channel takes the lead in building and maintaining a broad social media presence which is rewarded by search engines.

Deployment of Web 2.0 Technologies to Stand Out from the Competition
	Web 2.0 technologies are powerful; firms that do not utilize them are at a great disadvantage. While site reimplementations are not needed by all clients, we find that many firms have sites based on older and less competitive technologies. Sales Channel works to improve visibility of all sites, but we recommend when a technology upgrade can be beneficial and even almost required for the long term.

The Advantage of Multi-Site Deployments
	To markedly increase sales leads, firms may consider owning disparate, and highly-differentiated, sites. Too much similarity leads to dramatic search engine penalties, hence care must be taken. A low-budget mistake is to deploy multiple business sites on a single network or server. Companies should invest in strategies that can develop and maintain corporate sites that are located on multiple Class C networks to avoid severe visibility degradation.

Welcoming Prospects with a Modern Corporate Site
	If your site is static HTML or based on out-of-date technologies, you should consider rebuilding upon a more strategic and collaborative platform.

Highly-Focused Geographic Targeting
	New clients will search for local business leaders and assume a quick result. Sales Channel works with you to define your market and geography in order to reach only the most relevant potential clients.

Up-to-Date Reports on Your Sales & Marketing Activities
	All clients receive monthly reports detailing ongoing work activities and ranking improvements.

Access to a Dedicated Point of Contact & 24/7 Support
	Each client gets a dedicated technical business manager, with personal phone number, for any and all questions. Clients can contact us at any time, day or night, via e-mail or phone.

Reliance on Flat Rates with No Long-Term Contracts
	You are welcome to shop our quotes around and price compare – you will not find a better combination of breadth of services, technical expertise, and rock-bottom prices anywhere. At Headline Channel, we do not bid on a single project or bill by the line-item, which can nickel-and-dime a company to death. We include all aspects that fits your budget for your objectives from the start.